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How to improve your hotel’s website

How to improve your hotel’s website

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For those in the hotel industry, a quality website is a must: it lets potential customers know who you are, what you’re all about, and why they should book a stay with you. We live in a world where everyone is permanently connected: laptops, mobile phones, tablets and WiFi hotspots in a range of locations throughout the country. For many people, a hotel’s website will be their first impression of what the place is like – so here are five top tips on how to improve a hotel website.

1. Make it visually appealing

An eye-catching design that fits with your branding will not only grab visitors’ attention, but will also help to give an indication of your brand values and your personality. Bear in mind when planning the design, that visitors will come from across the globe, and may have very different tastes when it comes to colours and designs.

An extensive gallery of professionally shot images – of the bedrooms, the communal areas and the grounds, as well as the exterior of the property, will help to give an indication of what guests should expect, and a video tour can add something a little extra that will make your hotel stand out.

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2. Craft a regularly updated blog page

There’s nothing that Google likes better than a website with regular fresh content, which can be achieved with a blog page. A blog page gives you the chance to share both news about your brand and other information that may be of interest to visitors, such as guides to local events each month, suggestions of places to visit, and special offers. You’ll not only see an improvement in your Google search rankings, but your visitors will see you as an authority and a brand that’s keen to help. Just be sure to keep it regularly updated – an out-of-date blog will make visitors wonder if you’re still trading.

3. Think about social media

Once you’ve got a great blog page up and running, you’ll need somewhere to share your content. Social media is the way forward: you’ll not only be able to push your blog content out to a wider audience, but you’ll be able to make new connections, get involved in conversations and drive even more traffic to your website – let your personality shine through.

hotel social media

4. Ensure your site’s mobile compatible

Huge numbers of people now visit websites from mobile phones and tablets – and Google now penalises sites that aren’t optimised for viewing on such devices. Make sure it’s easy for visitors to navigate your site from a mobile device without continually having to pinch the screen to zoom in and out, and be warned that Flash-based websites may not be able to be viewed from some mobile devices.

5. Show how you’re different from the competition

Do you have a view that sets you apart from your local competition? Do you offer extras that other local hotels don’t, such as free drinks on arrival, a pillow menu or an entire dining menu for vegetarians and vegans? It’s the “perks” such as these that could make the difference between booking with you and booking elsewhere – shout about them loudly and proudly.

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Just a few relatively minor changes to your existing website could bolster your hotel’s reputation – not only with your potential guests, but with Google too. Your online presence is vital to your success: be sure that you’re giving out the right impression.

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