The benefits of moving your website to WordPress
WordPress has been around since 2003 and is an incredibly popular platform for blogs and websites. It’s open-source, free to use and quick to install and it has brilliant support, forums and ongoing updates. It also powers around one fifth of the websites in the world.
If all that’s not enough to convince you of its benefits, read on for why WordPress really is a platform that can make the most of your business website and boost your blog!
WordPress is highly customisable, from fonts to layout, and you can choose from a dizzying array of free and paid themes to quickly and easily change the look of your site, without you having to know a single piece of HTML or CSS.
Themes vary in how much you can change them, so do take a look at the features available before you install one, particularly if you’re looking to buy one.
Some themes come complete with sliders, multiple menus, customisable headers and footers, tag clouds, galleries and portfolios, and more to enable you to make your site completely unique and fully branded to your business.
If your installation of WordPress doesn’t have a particular feature you need, there’s an excellent chance there’s a plugin for that!
Add Akismet to stop spam, reduce your image sizes with WP Smush, add an events calendar with The Events Calendar, create a map with WP Google Maps, and more. With 34 pages of plugins on WordPress’s Popular tab alone, you’ll be able to add all sorts of interesting and useful features to enhance your site.
It’s easy to blog on WordPress. Just type or paste your text into the new post, and use the visual editor to change the look to what you want. Add eye-catching images to entice readers to look at your posts and you’re done!
WordPress also has some great features and plugins to help you share your posts on social media and encourage your readers to share them for you.
Install and set up ShareThis or Shareaholic, for example, and each post will now display all your social media icons to make it easy for your followers to share each post on a variety of platforms.
Add an editorial calendar plugin and you’ll be able to plan out your posts for months at a time, giving you a full content plan, and if you’re away, you don’t need to worry because WordPress will allow you to schedule posts in advance to cover your holiday, with no break in your content.
WordPress has incredibly clean code and search engine spiders love it as it’s easy for them to index your site and all its content, giving you the best possible chance of being found in the search results.
You can add an SEO plugin for advanced features, such as Yoast, or stick with the basics and add tags, meta descriptions and the main keyword for each post, tag your images and add alt text.
Whatever your business, whatever your marketing aims, and whatever features you need, WordPress really does have the answer, and with an incredible support community, you can be sure you’ll be able to find help if you need it.