Channel 4’s Stand up to Cancer

Channel 4’s Stand Up To Cancer

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Stand Up to Cancer is a charitable programme run by the entertainment industry in the United Kingdom and the United States. It’s aimed at encouraging people to dig deep and raise as much money as possible in aid of life-saving cancer research.

The campaign originated in the US, where it was launched through a telethon televised by major broadcasting networks, including CBS, ABC, FOX and NBC, on 5th September 2008. The telethon went global and was on TV in more than 170 countries, raising an amazing $100 million.

Stand Up to CancerTo date, the annual telethon fundraiser in the US has raised more than $600 million for cancer research. The latest event, held in September 2018 in Los Angeles, saw Hollywood stars answering the phones live on air as people pledged money to the cause.

The sixth annual telethon was broadcast on every television network across America and raised $123 million. Stars taking part in the live show included Matt Damon and Shannen Doherty, who has fought a two-year battle against breast cancer, which is now in remission.

In Britain, Stand Up to Cancer was first brought to the nation by Channel 4 and Cancer Research UK in 2012. The annual fundraising campaign brings people together to speed up the progress in researching a cure for cancer. The campaign turns developments in the laboratories into new tests and treatments for cancer patients.


Research projects

Fundraisers in the UK have raised more than £38 million so far and this is funding numerous research projects, such as Professor Sebastien Perrier’s research into nano-tech drug parcels – the microscopic packages that wrap around chemotherapy drugs and seek out cancer in the body. The drugs work in sync with the body’s internal clock, so that when the healthy cells are at their strongest, the nano-packages will open and release the drugs.

Dr Sarah Bohndiek of the University of Cambridge is researching oesophageal cancer and aims to develop the traditional endoscope used to detect the disease and upgrade it, using the latest tech in the world of physics to turn it into a ground breaking medical imaging device.


What’s happening?

The fundraising campaign donates 100 per cent of the money raised to help people with cancer. From celebrity challenges, exclusive Channel 4 programmes and events across the UK that involve everyone in the community, Stand Up to Cancer ensures we can all do our bit to help.

If you’ve felt inspired by The Great British Bake Off, organise your own baking fundraiser. When you sign up to raise funds, you’ll receive a free fundraising pack containing an easy guide to organising your event, including recipe ideas and inspiration for raising lots of cash to help fund vital research.

Take a walk through Stand Up to Cancer’s virtual reality world by picking up a special VR headset at your local WH Smith store, popping your mobile phone in the headset and downloading the YouTube app. Visit the VR celebrity hotel and meet stars such as Danny Dyer, Alexa Chung and Kimberly Wyatt, or walk with dinosaurs, guided by Stephen Fry and Olivia Coleman.

Get Your Game On this October by organising a gaming challenge to fundraise for Stand Up To Cancer. There are so many options, such as hosting an epic FIFA tournament with your friends or taking on a sponsored extreme stream. Watch Stand Up To Cancer’s Game On film, sponsored by EA and Activision, for some ideas.


Celebrity support

Britain’s biggest celebrities are supporting the fundraiser, making a film with Ridley Scott Associates, called The Takedown, in which they’re talking to cancer survivors and patients. Stars who have taken part include Liam Neeson, Lesley Manville, Michelle Dockery and Jodie Comer.

YouTube stars are also supporting the fundraiser and on 26th October, Stand Up To Cancer and YouTube are joining forces to present an evening of unmissable moments. Saffron Barker, Mark Ferris, Vikkstar, Hannah Witton and Topless Baker are just a few of the stars joining the live broadcast.


Page1 is Standing Up To Cancer!

Page1 is a professional digital marketing agency, specialising in a spectrum of services to boost your SEO performance and raise your business profile. Our team will be taking part in Cornwall’s toughest obstacle run on 6th October, in aid of Cancer Research.

With a certain amount of trepidation, we’ll be attempting the Holy Grit event in our bid to raise £1,000 for this worthy cause! We’re hoping everyone will dig deep, as the more money we raise, the more people can be helped to beat this deadly disease. If you would like to sponsor us, please visit our Just Giving page in the link above. Thank you!

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