Defining Title Tags and Meta Descriptions

Defining Title Tags and Meta Descriptions

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Title tags and meta descriptions are an important part of optimising your website to make it a success. In the world of digital marketing, they are the equivalent of the cover of a book, providing an indexed library of the contents of your site.

In terms of SEO and search engines, titles and meta descriptions can help boost your website. The two types of HTML code are inserted into the header of the web page’s code. They enable search engines to understand the context and content of each page.

Tags are also visible in the search engine results page, providing users with additional information and making your site stand out from competitors’ sites – the title tag appears at the top, with the meta description appearing as grey text beneath it.

html code© maciek905 / Adobe Stock


Summarise your content

Think about what would attract you in a title tag – does it summarise what your website is about? Is it engaging or humorous? If you saw it, would you want to read more? It needs to be a short sentence fragment that very briefly summarises the content.

It will be found in many places on the web, as well as on SERPs. It can appear on external sites and social media channels, such as Twitter and Facebook, so it must be suitable for all formats. Each title tag on your website should be unique, comprising a distinct, descriptive title for every page of your site.

The meta description is another way of summarising the story of your website, compensating for what you can’t fit in the title tag. It should encourage users to click and visit your site, so it needs to be written in an engaging way that makes people want to find out more.


Improve click-through rates

Both title tags and meta descriptions are important for enhancing the complete user experience. They can improve your site’s click-through rates as well.

If you don’t specify the tags in your content management system, or include them in your code, Google will just pull seemingly relevant content from the page, but this creates a risk that the page intent will be misrepresented, negatively impacting on the user experience. The moral is don’t let a robot choose your title!


Choose relevant keywords

When information is pulled from the content in your pages’ header, or from within the copy, it can also create duplicate content, which may have a negative impact on your ranking.

To conclude, the important thing to remember is that the title tag and the meta description must include relevant keywords that summarise the web page they describe. This will enable the search engines to understand what the page is about and index it accordingly.

Page1 Digital provides specialist SEO services to help optimise your website. We can help you to achieve your SEO related targets, with our SEO research and analysis tracking the activity on your site, creating effective plans for the future.

Give us a call on 01726 74161 or send us an email at sales@page1.co.uk to find out more about our SEO strategies. We can help your business grow!

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