Digital Marketing in 2020: 5 Robust Tactics to Understand your Customers
Digital marketing techniques can help businesses to understand and better target their customers. With the number of people who go online every day still increasing, digital marketing is all about connecting with your audience in the right place at the right time.
Offering endless possibilities for brands, including website, email, social media, blog posts, video marketing and other opportunities, it’s vital for your business and brand awareness, as just about everyone has a website, a social media presence and a digital ad strategy.
Digital marketing and content are so common that consumers expect and rely on it to learn more about brands. Surveys suggest 78% of potential purchasers won’t consider buying goods or services until they’ve done their own research online.
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Does SEO make a better user experience?
At one time, SEO involved stuffing a page full of keywords to try and rank at number one in Google searches. Although it seemed simple, it often didn’t do much for the user experience.
Today, search engine optimisation is much more sophisticated, as a result of Google and other search engines evolving to take more factors into account when determining page rankings. Now, elements of user experience have been rolled into best SEO practices.
User experience and SEO have become more of a partnership, with SEO targeting search engines and user experience targeting your website visitors. They share a common goal of giving users the ultimate experience.
Does SEM target the correct customers?
Search engine marketing (SEM) is a useful route a business can take to increase its website traffic. While SEO is all about organic results, SEM encompasses the paid advertising side of the business. Strategies for SEM can work faster than SEO and may put you higher up the rankings in a shorter time.
The most popular paid search platform is Google Adwords, followed by Bing Ads. SEO and SEM work together to make sure your site is targeting the correct customers, with SEM enabling you to home in on a particular audience or demographic for specifically targeted ads.
Read on to find out more about five digital marketing tactics that will help you to understand your customers…
- How does Google analytics help your digital marketing strategy?
Google analytics can lead to increased conversions and goals being met. Analytics help you to get a better understanding of your customers, so you can deliver better experiences and drive results.
Analytics enable you to get the complete picture of how your app and site-users are engaging with your content, so you can determine what’s working and what isn’t. Understand how people interact with your apps and sites to find out the role that the different channels play by viewing your dashboard and regular reports.
Google’s unique learning capabilities help you to discover new insights from your data, including which customers have substantial potential revenue, or which users are most likely to convert. Google Analytics plays a big part in your digital marketing strategy and you’re losing out if you haven’t tapped into it.
- What are the benefits of social media management?
Using social media management is one of the most important ways of boosting your digital marketing success. Research shows 88% of consumers trust online reviews by peers as much as personal recommendations. Attracting a big following on social media and making sure they are saying positive things about your brand is crucial.
Facebook is the market-leading social media site and was the first to surpass one billion registered users. Currently, it boasts approximately 2.5 billion monthly active users worldwide. Keep a check on who likes, shares and follows your content the most and learn how to communicate with these customers to build long-lasting relationships and develop trust. Social media feeds into the discovery of new content like news stories. It can also help build links that will support your SEO efforts.
According to statistics, an estimated 3.6 billion people are using social media worldwide in 2020. This is expected to grow to around 4.41 billion in 2025, so it’s a channel you can’t afford to ignore.
- How do blog posts help digital marketing?
Blog posts can generate new interest and hype around your brand. Content can be shared and commented on, encouraging interaction with readers and enticing them to your website.
Blogs can enhance your SEO efforts and increase traffic to your site, helping you to earn real and organic links, personalise your brand and support your other marketing efforts.
- Does keyword research lead to better user experience?
Keyword research, such as using Google’s keyword planner, can help businesses understand search intent and provide a better user experience on websites. It can give you direction and enable you to find new topics, making use of your time efficiently.
It also helps you to target the right audience, so you’re getting your product across to the right market. When you give people what they want by doing the appropriate keyword research, they’re more likely to share your content, helping your website to grow organically.
- How effective are display advertising and retargeting techniques?
Display advertising and retargeting techniques are cost-effective ways of advertising to customers specifically looking for your products and services.
They have a higher chance of turning views into goals and conversions. For example, retargeted ads are 76% more likely to get clicks on Facebook than regular display ads. This is why retargeting is absolutely essential for any marketing campaign.
While it goes without saying that your marketing funnel is one of the most important parts of your entire strategy, when you want to take the conversions to the next level, the funnel must include some kind of retargeting. Monitor your customers’ behaviour and use this information to drive them back to your site. It provides an excellent way to boost your marketing ROI.
To find out more about Page1’s professional strategies for your digital marketing needs, contact us today for a friendly, no-obligation chat.