Get Paid to Search with Bing
Microsoft has just released its Bing Rewards Program in the UK – people using the Bing search engine will receive points for every search and these can be exchanged for rewards.
At first glance, it seems too good to be true. Receiving rewards for something we all do online anyway – searching the Internet. However, a more cynical opinion of the scheme is that Bing is simply trying to convert people from Google by “bribing” them.
How does it work?
It’s free of charge to become a Bing Rewards member and getting started is fairly simple. Customers can sign up in one of three ways: signing up on the Bing Rewards page and accessing your dashboard to learn how to start earning and view your credit balance; downloading the Bing Bar on your computer and clicking on the “Rewards” button; or signing up on a mobile device by going to the Bing Rewards page via your default browser.
Rewards schemes are a means for marketers and search engine providers to access information. Users agree to let them record the searches they make and the websites they access in return for rewards. When you sign in to your Bing account, every time you search, you receive points.
You can accumulate points and exchange them for Microsoft rewards such as music, movies, apps and games. You can earn Skype credit or save the points to put towards buying an Xbox One console or other devices.
Why are Microsoft and Bing doing this?
It’s suggested that this is an attempt to increase Bing’s market share, which is currently considerably lower than Google’s. According to research, Google’s search engine in 2017 has a global market share of 77.9%, compared with Bing’s market share of 7.8%.
Bing Rewards appears to be a necessary expense for Bing. Using this incentive-based tactic comes under the total acquisition cost of recruiting long-term users because, when more people use Bing on mobile devices and desktop computers, Bing Ads will appear more attractive to advertisers.
In order to attract more advertisers to sign up for Bing Ads, Microsoft must have a larger population of active Bing users. Bing Ads, like Google’s AdWords, is a platform which relies on search engine marketing to drive traffic to websites and e-commerce portals. Currently, Microsoft’s Bing search engine is a very poor second to Google, so rewarding users is a necessary evil which Bing hopes will lead to a longer-term gain, recruiting more advertisers.
Is it worth doing?
Bing Rewards is receiving mixed reviews and the jury’s still out on whether it’s worth doing. On the plus side, if you already use the Bing search engine daily, it doesn’t mean changing your habits or making a great deal of effort to earn rewards. It doesn’t include a lot of time-wasting activity such as taking surveys or watching videos – it simply focuses on the search. Basically, you’re getting free money just for searching the Internet – a pastime most of us enjoy anyway!
However, you must remember to search every day to keep your account active, so it can be a hassle if you’re not in the habit of doing this or if you’re pushed for time. If you’re one of the majority who prefers Google, it can actually be inconvenient to use Bing.
You’re never going to get rich using Bing Rewards but it’s an easy way of earning a little extra money, although it can take quite a while to accumulate enough points to get even a smaller reward such as a gift card and there are no cash payments.
Regardless of whether Bing Rewards is simply a “bribe” to grab users, if you have the time to search every day and you don’t mind information being collected on your searches, it’s an easy way of earning a little extra income.
How will this affect SEO?
In terms of Search Engine Optimisation, if users made the switch from Google to Bing they would be unlikely to experience any problems. There would be no need to change their SEO tactics, as all search engines follow very similar rules and guidelines – if your website ranks well on Google, you should see similar results on Bing.