Social Media Cover Photos

Social Media Cover Photo Sizes

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The way we as people portray ourselves ultimately affects how people judge us – social media is no different. An un-optimised, messy and incomplete profile will only lead people to believe that you’re someone that lacks effort, passion and professionalism; is that the example you really want to be setting? I hope not!

The majority of social media channels will allow you to use an editable profile picture. However, not many networks allow you to go above and beyond that, in-terms of graphic work. 3 of the world’s most popular social media channels allow us to present our profiles in a unique and stylish fashion by using ‘Cover Photos’. So, whilst covering the basics of Cover Photos & Profile Pictures we’ll take a look at some recommendations to keep your online image professional and intact.

Let’s start with Facebook; the earth’s biggest & best known social networking site for personal use, as well as commercial and company usage. Despite there being two main aspects of Facebook, personal & business, we still have the privilege of using cover photos and profile pictures on both. This is something to keep in mind when choosing your artwork.

Cover photos for business use and personal use are two completely different scenarios. It’s important to know the differences between the two. It’s quite self-explanatory but some still fail to realise the difference. Quite commonly people use group photos of friends and family as their personal cover photos. As well as this, you often see images of things that the user finds interesting, for example music artists, sportsmen, celebrities and so on. This is NOT something you’d expect to see on ANY business page!

When it comes to business use, it’s better to consider your branding. What do you use to present your business? Take us as a prime example, Page 1 Europe. We widely use the Red Arrows as part of our company branding & this is displayed across our website, as well as on all of our social media pages. Take a look at our current Facebook cover photo…!

As well as displaying brand related imagery within your cover photo’s it’s also important that you include your company contact information. However, this is not something that is integral and it isn’t a must do! A common question is “should I include my company logo?” This depends on whether or not you decide to use your logo as your profile picture. If you do, it is not something you will need to stress about. If you don’t use your logo as your profile picture, it’s recommended that you implement it as your cover photo.

So, what’s the best optimised sized for your Facebook cover? Well, there are many different answers to this question but in-reality there’s only really one answer.

The best optimised size for ALL Facebook covers is 851px x 315px (pixels) and the best optimised size for all Facebook profile pictures is 180 x 180 (pixels).

Often, custom graphics result in a file size that is enormous… something that Facebook is not very tolerant of at all! For maximum quality do your best to keep your file size below 100KB.

The same concept applies across Twitter. Keep your cover photos simple, professional and appealing. You can keep your cover photos the same across each channel or you can make them differ slightly. If this is something you choose to do, keep in mind that people still need to recognise you. Ensuring that the profile recognition is equal across all of the platforms you optimise is essential. For example, we scatter the appearance of our channels. On Facebook, you can see we use our logo & then our branding. However, on Twitter we’ve turned the tables. Our profile picture acts as our branding, while our cover photo incorporates our logo – take a look.

Many people, in-fact the majority of people make a crucial mistake. They design and create one cover photo and one profile picture, failing to realise that the dimensions vary according to the channel you’re optimising.

Now you’re probably wondering what size your Twitter artwork should be? Well, for the best display, your profile picture will need to be 400px x 400px (pixels) and your cover photo will need to be 1500px x 500px (pixels).The maximum file size for Twitter’s profile picture is 2MB and cover photo 5MB. Pictures should be as high quality as possible without exceeding these dimensions.

It should come as no surprise that Google+ runs the same line of tradition as Facebook and Twitter.

By now, you’ve probably gathered that cover photos and profile pictures are all fairly similar in how they work, differing only in-terms of how you use them. So, don’t forget, keep it branded if its business related & keep it about yourself if it’s for your personal account.

Yet again, the size differs from Facebook & Twitter. The optimised size for Google+ cover photos is 1080px x 608px (pixels) & for profile pictures it’s 120px x 120px (pixels).

As well as displaying your cover photos correctly, it’s also important to keep in-mind your previous posts. It may not be strictly visible to your page viewers but it is possible for them to see what you’ve posted in the past.

That said you should revisit your previous posts if you have anything you’re unsure of. Don’t hesitate to delete old cover photos and profile pictures! Facebook users commonly dig deeper into profiles than what’s on display!

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