Never underestimate the importance of email marketing to help engage your audience. You may think email isn’t as important as some of the more modern marketing techniques, since it has been around since the 1990s. However, it continues to be a popular marketing method that achieves excellent results.
In fact, in the UK the average open rate for email marketing stands at 21.3% – a record high. It’s a quick, cheap and cost-effective method of marketing and one which every business should be using. Statistics show the average ROI in the UK for email marketing is a massive 2,964%, which represents £29.64 for every £1 spent.
Page1’s email marketing team knows how to manage an email campaign using modern 21st century methods. In the 1990s, mass mailings were sent out indiscriminately to all your subscribers and persistent messages had a tendency to overwhelm customers, sometimes ending up being labelled as spam.
Today, email marketing campaigns produce personalised, highly targeted content to engage your audience, generating trackable results for your business. Not everyone has time to manage marketing campaigns in-house, so let Page1 manage your email marketing for you.
We will keep a well-maintained, up-to-date list of contacts, including existing customer contact details and new customers. We can help you to build up your subscriber list using trusted methods and will send emails to the people who have chosen to receive your messages.
Page1 can help you to build up a database of contacts who will respond positively to emails. Our eye-catching email templates are influenced by industry research to help businesses achieve the best results. Once your template design is finalised, we will create an editable version that clients can use with their preferred email service provider.
The key to email marketing is sending interesting copy, including the title and call to action, to customers. We will help you to make the most of bulk email, using methods such as contact list segmentation, staggering the sends for optimum effect and managing subscription preferences.
We will also analyse which subject line works best and which call to action achieves the maximum results. Thanks to multivariate testing, we will keep your campaign on track. Our results-driven strategy will let you know what works, what doesn’t and how much revenue has been generated with each send.
We have experience with the popular platforms, such as MailChimp, but we’re able to adapt to the various other systems available. Please contact us for further information on Page1’s email marketing strategies.