So, what is the key to a successful digital marketing campaign? Reaching the right person, with the relevant message, at the appropriate time, Google AdWords is a tangible option.
You can target a multitude of different parameters: advertise locally, even in individual postcode areas, or worldwide and anywhere in between. Advertise at a certain time of day, or on selected days of the week. Choose exactly what you want your ads to say about you and where and how frequently they are seen.
There is so much you can do to ensure your message is getting through to the right audience, particularly with Google being the world’s most popular search engine. Google processes 40,000 search queries every second, equating to a mind-boggling 1.2 trillion searches worldwide per year. WOW!
In the UK, Google accounts for more than 88% of all internet searches and was an innovator of paid search advertising. Using Google AdWords enables businesses of all sizes to tap into an unsurpassed volume of users.
This presents a huge opportunity to drive large numbers to your website and turn them into customers. Google AdWords is recognised as one of the most efficient ways of capturing and generating high quality traffic for any website.
The key to the pay per click model is that as a business, you pay only when a user clicks on your ad and visits your website, or gives you a call through the link. This means you pay only when interested potential customers engage with your brand.
Google AdWords can therefore be the most cost-effective online marketing channel, after organic traffic. It enables you to have ads at the top of the Google search results page, on YouTube and on millions of other websites through advertising on the display network. You will also be visible to people who are searching or browsing online using a Smartphone or other mobile devices.
To find out how Page1 can help your business with an effective Google AdWords marketing campaign, please contact our professional team today.