Twitter Ads

An increasing number of companies are using Twitter Ads to their advantage. As an advertising platform, Twitter has its own unique benefits for businesses.

An increasing number of companies are using Twitter Ads to their advantage. As an advertising platform, Twitter has its own unique benefits for businesses.

Reach potential customers and gain more followers by promoting your Tweets, putting your messages in front of people who aren’t yet following you. Then, you can measure results in real time, tracking the growth of your follower base and gauging how they are engaging with every Tweet.

A study of the 60 Superbowl ads shown in 2016 revealed that 45% displayed a bespoke hashtag, compared with 35% that included a URL. However, it’s not only major sporting events that attract a multitude of Twitter references. Whatever your business, Twitter Ads are one of the most engaging ways of promoting your goods and services.

Twitter Ads focuses on high quality content. Whether it’s a mesmerising video or a high definition image, the promoted content serves a valuable purpose and can be geared up to your target audience. You can reach the relevant people based on variables such as gender, location, interests or other users similar to your followers.

It’s possible to maximise the relevance of your message by targeting keywords in people’s Tweets. You pay only when users follow your account or retweet, reply, like or click on your promoted Tweet. This puts you in control, as there’s no minimum spend, so you can set your budget and pay for what works.

Promoted content on Twitter comes in three forms:

  • Promoted Tweets – users can interact with a promoted Tweet in the same way as with a normal Tweet. They are just like an ordinary post, except they are labelled as “promoted”. Users can “favourite” them, reply and retweet. Promoted Tweets can drive traffic to your website, offer coupons or deals, advertise sales and competitions, drive leads via Lead Generation Cards, increase your audience reach and more.
  • Promoted accounts – suggested Twitter accounts appear on a user’s account because they’re similar to the kind of account that the user already follows. There’s a likelihood that the user will like or need your product or service, based on the accounts they already follow. This is an efficient way of increasing brand awareness and of driving web traffic, leads and purchases.
  • Promoted trends – promote your own trends based on context, time and event-sensitive factors, developing bespoke Twitter ads that will reflect the tone of your brand. We can keep track of results and create campaigns based on followers, leads, website clicks and conversions, Tweet engagements and app installs.

Contact Page1 to find out how our expertise can help your business to grow through Twitter Ads.

Page1Twitter Ads