YouTube is the world’s largest video platform, with more than 1.3 billion people using it regularly and around five billion videos watched each day. The great thing about YouTube is that any video that you’ve uploaded can be an advert.
By utilising YouTube advertising, your business has an unrivalled opportunity to increase brand awareness and exposure, increase click through rates, reach your target market and boost leads and sales.
Another benefit is that as a business, you have total control over your YouTube ads. You can be as creative as you choose with any video that you upload, and in terms of costs, you don’t need to pay anything until someone engages with your ad.
There are several different types of YouTube Ads: TrueView in-stream ads, TrueView video discovery ads, display ads, bumper ads, skippable video ads, overlay ads, midroll ads, non-skippable video ads and native mobile ads.
YouTube ads are ideal for targeted marketing: choose from gender, age, location, interests, hobbies and more. You can run different ads simultaneously if you need to target multiple audiences, or wish to run various campaigns. You can connect with your audience in a memorable and unique way by using video ads.
You can add a personal touch if you wish, sharing your expertise by pointing the camera at yourself and explaining how your products or services can benefit your audience. You can also measure your success and ascertain whether you’re reaching the relevant audience.
Our experienced team of video marketing specialists can help you to run effective advertising campaigns on YouTube, using the platform’s inbuilt analytics to create a complete picture of your advertising performance.
If you don’t have any video content yet, we can help you to get started with YouTube ads. We will also ensure you have all the information you require to evaluate the success of your campaign. Please don’t hesitate to contact us to find out more about our YouTube advertising services.